Tom Saler is the author of three investment books and has written hundreds of articles for such financial publications as Barron’s, Bloomberg Personal Finance, Better Investing, Mutual Funds, Individual Investor, Consumer’s Digest, Consumer Reports, Your Money, and Institutional Investor. Saler’s “Historical Perspectives” column has appeared in the Milwaukee Journal Sentinel for 21 years.
For financial services firms, Saler writes whitepapers, shareholder reports, and feature articles. Clients have included Northern Trust, Federated Investors, Delaware Investments, First American Funds, Freemont Funds, Hartford Investment Management, ING Funds, Neuberger Berman, MFS Mutual Funds, Pioneer Funds, Red Granite Advisors, Robert W. Baird, Brandes Investment Partners, Citizens Funds, Thrivent Financial, USAA Financial Services, USAA Savings Bank, Vanguard Funds and Vanguard Brokerage Services.
Saler also co-authored a script for the “Secrets of the Great Investors” series narrated by Louis Rukeyser, taught investment classes at Marquette University for seven years, and has been a guest on the “Today” Show, CNN, NPR, and on numerous local radio stations nationwide.
His latest book — a critically acclaimed biography of the conductor Carlo Maria Giulini — was published by the University of Illinois Press in 2010. Shortly thereafter, Saler was honored to provide an oral history of the book to the Rosenthal Archives of the Chicago Symphony Orchestra.
Besides freelance writing assignments, Saler is available for speeches and seminars on behavioral finance and neuroeconomics. The presentations are designed to illustrate the adaptive cognitive biases that undermine investment results — and how to overcome those destructive response patterns.
Recently, Saler founded Compassion for Farm Animals, Inc., a Madison-based nonprofit that seeks to make consumers aware of the treatment of animals on the nation’s factory farms, also known as AFOs and CAFOs. He serves as the organization’s executive director.
Other projects include a stageplay and two screenplays.